If you want your business to succeed online then you must aspire to be of the first page on the top three search engines, namely, Google, Yahoo, and Bing. In fact, some experts would say that you should be in the top five of the results. This is because people rarely click on the search results below the 5th page. Even fewer are those who bother to go to the succeeding pages. If you want your website to reach the top five position of the search engines then pay-per-click marketing is the way to go.
•Permanence. When you configure and correctly select keywords in some niches that do not depend on seasonality, you can achieve a steady increase in new orders;
•Transparency and detailed statistics;
•Contextual advertising allows you to distribute information about virtually all types of goods and services;
•Efficiency. Your ads will be seen only by those users who are really interested in buying certain products and services - most importantly, choose the right keyword list.